If you have not been paying much attention to the media lately, there has been a ton of talk about a little purple colored fruit titled the acai berry and lots of talk about the so titled acai berry diet. Unfortunately, whatever of the talk is based on lies and half-truths but we are used to that when a product is hot.

The acai berry is grown in Brazil and harvested from the acai palm. The tree generally grows in floodlands and swampy areas. Acai has actually been used by the local grouping of Brazil for hundreds of years. They eat it fresh, and also use it in every kinds of products like drinks, smoothies, and even cover cream.

Similar to what happened with the hoodia plant, the American media got information on the power of acai berry and it has been going crazy since that time. In the case of Hoodia, it was a name on the 60 Minutes television show that helped to launch its popularity. She pretty much told the world that hoodia did work and helped to curb her appetite so everyone wanted to buy it.